Wilson Motors

Best Brand: Toyota

The Best Brand trophy is the most coveted awards handed out at the Best Resale Value Awards presentation held annually on the eve of the Los Angeles Auto Show.

This is the second time in three years that Toyota has taken home our Best Resale Value Award for Best Brand. Not surprising, considering Toyota is still recognizable shorthand for "famously reliable transportation." For 2012 Toyota is rolling out a brand new version of the best-selling car in the country, the Camry midsize sedan, which received one of the five individual Best Resale Value Awards claimed by Toyota vehicles this year. Toyota's isn't the flashiest or sportiest showroom in the auto mall, but it remains among the busiest, demonstrating the importance of quality when it comes to the second-largest purchase in most buyers' lifetimes.